[VIDEO] PERFUME ROOM EP. 142 - STÉLE!

ft. Stéle New York Co-Founders Jake Levy and Matt Belanger!

[VIDEO EPISODE BELOW]

A PERFECT new niche perfume store has just opened in Williamsburg. It's called Stéle, and today, I'm joined by its Co-Founders Jake Levy and Matt Belanger. Despite the fact that this store has some of the most obscure and deeply niche fragrances I've come across, neither Matt nor Jake come from fragrance backgrounds! Hear how and why they created Stéle, what they’ve learned thus far during their time in fragrance retail, and join us as we smell through some of their favorite gems in the shop.

FRAGS MENTIONED:

Commodity Juice (Expressive, Personal, Bold), YSL Baby Doll, Versace Bright Crystal, Liis Rose Struck, Ormaie, Fischersund No. 23, Circle of Lim, Amphora, Jorum Studio, DS & Durga, Polo Green, Clive Christian, Gap Grass, CK be, CK One, St. Rose, Stora Skuggan Hexensalbe, Oddity Dead Air, MAISON d’ETTO, Ormaie Le Passant, Clue Perfumery, Binaurale, Costa Brazil, Dior Eau Noire, St. Rose Gypsy Cowboy, Atelier Materi Poivre Pomelo, Perfumer H: Ink, Dandelion; Neandertal Them, Mihan Aromatics Kirra Curl

FOLLOW: @stelenewyork | SHOP: stele.shop (339 Bedford Ave.)

LISTEN TO EP. 142 HERE

come back Friday for the The Other Room, the Perfume Room post-show.

FULL VIDEO EPISODE BELOW↓ 🎥

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