The Next Baccarat Rouge 540 (pt. 2)
is...
Welcome back to part 2 of this 3-part series. If this is the first post you’re seeing, read this one first!
TL;DR:
In analyzing generational perfumes (think the Angels, Santal 33s, and Baccarats of the world), I posit that any fragrance that reaches this level of absolute fandom always has the same four attributes. (Note: possessing said attributes does not necessarily guarantee fandom/cult-following success, rather, it’s the entry point.)
In part 1, I broke down the first two attributes. Today, I’ll discuss the latter. (In part 3, enjoy my thoughts on who and what might be next!)
THESE ARE THE FOUR TRAITS OF EVERY CULTURE-DEFINING FRAGRANCE (based on my observation):
Keep reading with a 7-day free trial
Subscribe to Perfume Room Substack to keep reading this post and get 7 days of free access to the full post archives.